From Munich Into The World

Bakers and confectioners came together at the “Iba” in Munich in the middle of September 2018.

This industry event takes place every three years and is particularly popular with international visitors: with 77,800 visitors from almost 170 countries, the trade fair confirmed its international reputation again this year. The international feeling was also apparent at our Silikal exhibition stand, as Sören Hoerner from our sales team reported: “A really interesting trade fair! The many international contacts we made at the fair have been passed on to our partners around the globe and they are already busy with some of these new projects.” Our sales representative Markus Gruner, who was also present in Munich, added: “There were also some encouraging signs for our German market, for example through our contacts and discussions with planners and shopfitters.”